The Chomette case
Information
Creation date
Sales figures
The Chomette company
Chomette is a wholesaler, distributor and supplier of equipment for the catering industry (restaurants, sandwich shops, brasseries, cafés, caterers, bars, hotels and the entire hotel sector, discotheques and B&Bs), local authorities (town halls, schools, hospitals, retirement homes, canteens, company canteens), and tourism professionals (open-air hotels, vacation homes, campsites, student residences, etc.).
As a century-old company, Chomette is the leader in its sector in France and the Benelux countries.
The context in which Chomette contacted Infolegale
In the market for the supply of small catering equipment, the opening of a new establishment represents a great business opportunity. These are major orders: the kitchen, the dining room and the entire establishment need to be equipped.
Chomette's need
Chomette was experiencing a sales performance problem: their active customer platform was stagnating due to a lack of prospecting.
The company was regularly missing out on new store openings, representing a considerable loss of earnings for its 130 sales advisors and 30 sales assistants. Tools were urgently needed to accelerate sales development.
- Implement a tool to boost sales
- Reliable identity information on managers and establishments
Infolegale solutions
The Cre@lerte solution provides sales staff with daily information on business start-ups and sales (synonymous with the creation of new markets) in their sector.
Cre@lerte provides automated contact details for new business start-ups and divestments, representing between 150 and 200 new business start-ups and divestments received every day. Cre@lerte can also be used to filter out those with too little capital or little commercial potential.
Infolegale supports Chomette with :
- Cre@lerte
The results
Infolegale has enabled Chomette to return to growth, with tools that are responsive, powerful and easy to use.
The company achieved sales of 1 million euros on creations and disposals using the Cre@lerte solution. According to Chomette, this represents double the sales it would have achieved without the solutions offered by Infolegale.
"Sales reps appreciate the ease of use and responsiveness of the Cre@lerte solution in winning new customers!"
- Sales multiplied by 2 on creations and transfers
- Approx. 5% conversion rate from address to customer
- Automatically updated prospect portfolios
