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Infolegale Data Marketing solutions

Enrich and enhance your B2B databases.


Siretisation, CRM data cleansing, deduplication, data enrichment, targeting and generation of qualified leads. Rely on the authoritative source covering 100% of French businesses.

 Request a demo: 30 minutes to analyse your needs and discover the data you can utilise in your CRM 🚀 

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Discover Infolegale marketing solutions to boost your marketing and sales actions

They trust us for their sales databases

A feature that can be enabled by all teams

Segment your audiences more effectively and improve your campaigns

  • Automatically fill in the fields required for your segmentation
  • Identify the size, sector and potential of each account
  • Improve lead routing and scoring
  • Tailor campaigns to each company profile
  • Minimise contact with inactive businesses
  • Build ABM audiences based on reliable criteria

Key benefit: greater precision in campaigns, less budget spent on the wrong targets, and a clearer understanding of performance.

Improve the quality of my data

Give your sales the right accounts to contact

  • Create bespoke prospecting lists
  • Track the establishment and opening of new businesses
  • Identify the groups, subsidiaries and decision-makers
  • Rank companies according to their potential
  • Make sure you have up-to-date information before making contact
  • Cut down on the time spent searching for or correcting information

Key benefit: more time spent on sales and better-qualified leads

Generate my prospecting file

Build a reliable business directory

  • Link each record to a SIREN or SIRET number
  • Standardise data from multiple systems
  • Detect duplicates
  • Automate updates
  • Synchronise data with CRM or ERP systems
  • Share a common repository across marketing, sales and finance

Key benefit: consistent data across the entire information system and more reliable reporting.

Speak with a Data Expert

From data quality assurance to the commercial launch of your data

A reliable profile for every business

Assign the correct SIREN or SIRET number (or any business identification number) to each company so that you have a unique and reliable identification code.

Clean up and deduplicate your CRM

Identify duplicates, incorrect data, inactive companies and records that are no longer usable.

Qualified leads, ready to be worked on

Add legal, financial, sector-specific and capital-related data that your teams can use straight away.

Prioritise high-potential accounts

Segment your accounts according to their activity, size, location, potential or financial position.

Identify new business opportunities

Create customised prospecting lists and identify new businesses, new branches, groups or subsidiaries that match your criteria.

A pipeline that’s always up to date, with no effort required

Update your customers’ and prospects’ details regularly to keep track of actual changes within their organisations.

The result: real changes for your teams

More reliable data

Fewer duplicates
Less obsolete data
A shared corporate repository

Better-performing actions

More precise segmentation
Better-targeted campaigns
Better-informed sales staff

More opportunities

New accounts to target
Better-qualified leads
More time spent on sales

Test the quality of your database for free

Send us a sample of your portfolio and assess its potential for upgrading.

Chomette: €1 million in turnover generated from new business and sales
"Sales staff appreciate how easy the Cre@lerte solution is to use and how responsive it is when it comes to securing new clients."

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Why enrich your data with Infolegale?

The quality of an enrichment depends directly on the quality, freshness and traceability of its source.

Infolegale is not a data reseller. We produce, aggregate and distribute legal, financial, capital-related and reputational information on companies and their directors.

 

Information as close as possible to its source

Infolegale collects, collates, verifies and enriches information in order to provide data that can be used immediately.

100% of French companies covered, aswell as worldwide companies

The scope of the framework covers large enterprises as well as SMEs, local organisations and start-ups.

Differentiating data

Much more than just a basic company profile: exclusive ownership links, group structures and subsidiaries, legal developments, financial data, credit ratings, risk indicators, new business set-ups and disposals.

Data that tracks the real-life performance of businesses

Data can be updated automatically in CRM and information systems via APIs, batch processing or connectors. Infolegale integrates with HubSpot, Salesforce, Microsoft Dynamics, SAP, Sage and Oracle, amongst others.

Data processing in a secure environment

Infolegale is certified to ISO/IEC 27001 for information security and ISO/IEC 27701 for privacy management. We incorporate the principles of the GDPR, in particular transparency, data minimisation, retention limits and Privacy by Design:

+21 million companies assessed
100 per cent of French companies covered
+3,000 clients
+68,000 users

Data that can be activated directly

Populate your CRM, ERP and information systems using the data delivery methods best suited to your needs: APIs, data feeds, batch processing or connectors.


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Discover Infolegale Quality

Enjoy a personalised demonstration and get access to the best information at the right time, right now!
 
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FAQ Data Marketing Infolegale

What is B2B database enrichment?

Data enrichment involves supplementing customer or prospect records with additional information about companies: SIREN number, SIRET number, business activity, address, number of employees, turnover, directors, parent group or financial indicators.

What is the Siretisation of a database?
SIRET registration involves linking each record in a database to the SIRET number corresponding to the relevant business. It enables businesses to be identified precisely, standardises information and makes it easier to carry out updates.
What is the difference between ‘sirenisation’ and ‘siretisation’?
SIREN registration links a record to a legal entity using the SIREN number. SIRET registration identifies the establishment in question more precisely using the SIRET number.
How do you clean up a B2B CRM database?
Data cleansing generally involves standardising fields, detecting duplicates, identifying inactive businesses, correcting addresses and cross-referencing the data against a reliable business directory.
How do you remove duplicates from a CRM?
Records must be matched against one another using several criteria: SIRET/SIREN, company name, address, web domain or contact details. Using the SIREN or SIRET as an identifier significantly reduces the risk of creating new duplicates.
How can I tell if the data in my CRM is out of date?

The main indicators are email bounce-backs, companies that cannot be found, frequent changes of address, duplicate records and records without a legal identifier. An audit of the database enables its quality to be accurately assessed.

What data should be used to segment B2B companies?

The most commonly used criteria are sector of activity, location, number of employees, turnover, legal form, length of operation, parent group and financial potential.

How do you create a qualified B2B prospecting file?

You need to start by defining the ideal customer profile, selecting relevant company criteria, checking the companies’ business activities and enriching the database with the information required by the sales teams.

How can I automatically populate HubSpot or Salesforce?

Data enrichment can be automated using connectors or APIs that link CRM records to a company database and update the selected fields.

Is B2B data compliant with the GDPR?

Compliance depends on the nature of the data, its source, its purpose and how it is used. In particular, the principles of transparency, data minimisation and the protection of individuals’ rights must be applied.

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